Reporting
Reporting in context
Access interpreted performance metrics and insights directly in the workflow, next to the campaigns and the actions that produced them. No exports, no separate tool.
How did the IKEA Spring campaigns perform last week?
Fetching delivery data from Display & Video 360…
Performance and changes
What changed, and what happened next
Reporting in Concord is connected to execution. Because every prepared and executed action is logged, performance sits next to the changes that preceded it: which budgets moved, which targeting changed, when, and by whom.
Teams stop reconstructing what happened from platform interfaces and spreadsheets. The same record powers auditability: request, user, checks, decision, operation, and platform response can all be logged.
History
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_Awareness
Camille Laurent24017 Jul, 14:49
NikeNike_AirMax_Summer_Video
Jonas Meier0817 Jul, 10:02
L'Oréal ParisLoreal_Glow_Q3_YouTube
Ana Duarte13016 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille Laurent0116 Jul, 09:26
SamsungSamsung_Galaxy_Launch_ReachJonas Meier29015 Jul, 13:04In the workflow
Visibility across platforms
One view of what runs and how it performs, across the connected buying platforms.
In-workflow reports
Ask for a report the way you ask for anything else. Concord assembles interpreted metrics and explains the result in clear language.
Impressions
12.4M
Clicks
148.2K
CTR
1.19%
Media cost
€86,400
Daily impressions
DisplayYouTubeCampaign history
Structures, changes, and results stay visible and auditable for every campaign the account has run.
IKEA_FR_Spring_Display_AwarenessLiveMar 1 → May 31€160KIKEA_FR_Spring_YouTube_InspirationLiveMar 1 → May 31€120KIKEA_Spring_Social_ProspectingLiveMar 15 → May 31€90KNike_AirMax_Summer_VideoScheduledJun 1 → Jul 15€140K—Samsung_Galaxy_Launch_ReachLiveJun 1 → Jul 15€75KReusable formats
Encode a reporting format once as a Skill: the metrics, the breakdowns, the cadence. Every report follows it.
Weekly report format
Last update 2 weeks ago · All brands
Reporting shows. Memory learns.
Reporting presents interpreted performance and keeps history visible. Advertising Memory is the layer that turns that same activity into account-specific context for future execution. Two roles, one continuous system.
Interpreted performance, connected to the actions that produced it.