Concord raises $3M Seed Funding

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For agencies

Consistent execution across every account

Fragmented processes, repetitive setup work, inconsistent campaign structures, knowledge lost across teams and transitions. Concord turns how your agency operates into governed, repeatable execution.

Workspaces
Separated per advertiser
Skills
Client-specific rules by default
Approvals
Judgment stays with traders
History
Every account auditable

Operating standards

Encode how your agency buys media

Skills capture organization-wide and advertiser-specific operating rules: naming conventions, campaign structures, QA checklists, approval rules, client playbooks. Written once, applied to every campaign the team prepares.

The same standard runs across teams, advertisers, and markets, and survives staffing changes and transitions.

Concord · Skills

Skills

Named rules Concord loads when they become relevant.

New skill
Campaign naming conventionLast update 2 days agoAll brands
Pre-launch QA checklistLast update 5 days agoAll brands
Brand safety exclusionsLast update 1 week agoIKEA, Nike
Weekly report formatLast update 2 weeks agoAll brands
TrueView setup playbookLast update 3 weeks agoIKEA
Q2 test budget rulesDisabledLast update 1 month agoL'Oréal Paris

Capacity

More campaigns, same team

Concord removes setup, monitoring, optimization, and reporting operations while keeping judgment and approval with the trader.

Faster from brief to live

Media plans become prepared, validated Platform Actions instead of days of manual platform work.

Concord · Media plan

IKEA · Spring Collection

6 platform actions

CREATEInsertion OrderIKEA_FR_Spring_Awareness_Display
CREATELine ItemIKEA_FR_Spring_YouTube_Inspiration
CREATELine ItemIKEA_FR_Spring_CTV_Prospecting
CREATELine ItemIKEA_FR_Spring_Display_Retargeting
UPDATELine ItemIKEA_FR_Spring_Display_Homeowners · budget €120,000 → €160,000
UPDATEInsertion OrderIKEA_FR_Always_On_Display · flight extended → Jun 30
Validated · naming convention, QA checklist, brand safetyCancelSubmit to DV360

The recurring work runs itself

Pacing checks, QA passes, and weekly reports run as scheduled Automations across accounts.

Concord · Automations

Automations

Manage automations for reports and automated actions.

New automation

Active

Weekly performance reportIKEAWeekly on Monday
Daily budget checkWeekdays at 8:30 AM
Pacing guardrails — DV360NikeDaily at 7:00 AM

Paused

End-of-flight recapSamsungWeekly on Friday

Traders keep control

Judgment and approvals stay with your team. Significant actions wait for explicit review before anything reaches a platform.

Concord · History

History

Recap of the action groups submitted to the platforms.

Export CSV
All platformsAll usersPick a date
AdvertiserMedia planUserSubmitted
dv360IKEAIKEA_FR_Spring_Display_AwarenessCamille17 Jul, 14:49
metaNikeNike_AirMax_Summer_VideoJonas17 Jul, 10:02
dv360L'Oréal ParisLoreal_Glow_Q3_YouTubeAna16 Jul, 13:21
dv360IKEAIKEA_Always_On_DisplayCamille16 Jul, 09:26
tiktokSamsungSamsung_Galaxy_Launch_ReachJonas15 Jul, 13:04

Organization

Govern execution across organizational complexity

Workspaces and brand scopes separate clients cleanly. Permissions define who operates what. Approval rules and complete history keep every account auditable, for your teams and for your clients.

Institutional campaign memory stays with the agency, not with individual inboxes.

Concord · Scope

Scope

Control which partners and ad accounts Concord can access.

Northlane EMEAPartner · DV360 · 7482913 membersIn scopeRemove
IKEA FranceAdvertiser · DV360 · 10293843 membersIn scopeRemove
Nike EMEAAdvertiser · DV360 · 55672012 membersIn scopeRemove
L'Oréal ParisAd account · Meta · act_882031452 membersIn scopeRemove
Samsung FranceAd account · TikTok · 77190221 memberIn scopeRemove
Legacy sandboxAdvertiser · DV360 · 33001271 memberOut of scopeAdd

Client separation

Workspaces and brand scopes per advertiser

Advertiser rules

Client-specific Skills applied by default

Approvals

Judgment stays with your traders

Audit history

Every account reviewable end to end

Consistent quality across every client, market, and platform.

Scale execution without scaling your team