How does Concord help an agency?

Concord turns how your agency operates into governed, repeatable execution: setup, monitoring and reporting run the same way on every account, platform and market, under your team's control.

Can each client have its own rules?

Yes. Skills are reusable instructions organized by client: naming conventions, campaign structures, QA checklists, reporting formats and approval rules, applied whenever the situation appears.

Does Concord replace our traders?

No. Traders keep the plan, the judgment and the client. Concord takes the manual execution work, and significant campaign actions require approval by an authorized user.

Can Concord take on campaign setup that is done offshore today?

Concord takes on the repetitive execution work wherever it is done today: building campaigns from the media plan, checking them against the plan and your rules, monitoring and reporting. Campaign setup takes under 30 minutes from media plan to live campaigns, versus 2+ hours by hand, a Concord estimate from platform usage. Your traders keep the plan, the judgment and the approval.

Which platforms does Concord work with?

Concord is connected to Meta (Facebook and Instagram), TikTok, Snapchat, Google Ads, YouTube, DV360 and Amazon, which is in beta.

For agencies

Consistent execution across every account

Fragmented processes, repetitive setup work, inconsistent campaign structures, knowledge lost across teams and transitions. Concord turns how your agency operates into governed, repeatable execution.

Get in touch Explore the platform

Northlane Media›History

History

Recap of the action groups submitted to the platforms for Northlane Media.

All platforms▾All users▾Pick a dateExport CSV

Advertiser	Campaign	User	Created	Updated	Submitted
IKEA	IKEA_FR_Spring_Display_Awareness	Camille Laurent	24	0	17 Jul, 14:49
Nike	Nike_AirMax_Summer_Video	Jonas Meier	0	8	17 Jul, 10:02
L'Oréal Paris	Loreal_Glow_Q3_YouTube	Ana Duarte	13	0	16 Jul, 13:21
IKEA	IKEA_Always_On_Display	Camille Laurent	0	1	16 Jul, 09:26
Samsung	Samsung_Galaxy_Launch_Reach	Jonas Meier	29	0	15 Jul, 13:04
IKEA	IKEA_Spring_Social_Prospecting	Ana Duarte	2	0	15 Jul, 12:53

Operating standards

Encode how your agency buys media

Skills capture organization-wide and advertiser-specific operating rules: naming conventions, campaign structures, QA checklists, approval rules, client playbooks. Written once, applied to every campaign, and it survives staffing changes.

Discover Advertising Memory

Northlane Media›Nike

Skills/Nike

Nike

Pacing guardrails and creative rotation for Nike EMEA.

3 skills

New skill

Nike pacing guardrails

Keep every line item within 10% of even pacing. Above that, prepare a budget shift and wait for approval.

1 day ago

Nike creative rotation

Rotate creatives evenly for the first week, then weight toward the best CTR. Never more than 60% on one creative.

6 days ago dv360

Nike EMEA naming

NIKE_Market_Product_Objective_Channel. Market codes follow ISO 3166, product names in English.

2 weeks ago dv360

Capacity

More campaigns, same team

Media plans become prepared, validated platform actions instead of days of manual platform work, built as finely as your best traders build them, at agency scale. Pacing checks, QA passes and weekly reports run as Automations. Judgment and approvals stay with your traders.

5×faster from media plan to live campaignsUp to · Concord estimates from platform usage

Explore Automations & Reporting

Northlane Media›IKEA Spring YouTube on DV360

The Spring Collection YouTube campaign is ready in Display & Video 360: 1 insertion order, 3 YouTube line items, 6 ad groups and 12 ads, following your Q1 structure. Naming convention and QA checklist applied. Review the platform actions below and submit when you're ready.

Display & Video 360

Creating IKEA_FR_Spring_Awareness_YouTube

Create1 Insertion Order, 3 Line Items, 6 Ad Groups, 12 Ads

Update1 Insertion Order

Building platform actions...

Review Platform ActionsSubmit

Organization

Govern execution across organizational complexity

The Advertisers page decides which client accounts Concord syncs and who can reach each one, so clients stay cleanly separated. Approvals and complete history keep every account auditable, for your teams and for your clients.

Northlane Media›Advertisers

Advertisers

The advertisers Concord syncs, and the ones you can import from your connected platforms.

3 advertisers are available to import in Concord

You have access to them on the platform, but Concord doesn't sync them yet.

Review and import

Search advertisers…All platformsRefresh

Your advertisers

4

Synced by Concord and reachable with your platform access.

Northlane EMEAPartner · 2 advertisersWhole partner

IKEA France

Display & Video 360·10293842 h ago4 live campaigns

Nike EMEA

Display & Video 360·55672012 h ago3 live campaigns

L'Oréal Paris

Meta Ads·act_882031451 h ago6 live campaigns

Samsung France

TikTok Ads·77190223 h ago2 live campaigns

Other advertisers in your workspace

2

Imported by teammates. Only members with access on the platform can open them.

NNike Running US

Meta Ads·act_40211873

IIKEA Nordics

Display & Video 360·2210945

Questions

Questions agencies ask

How does Concord help an agency?: Concord turns how your agency operates into governed, repeatable execution: setup, monitoring and reporting run the same way on every account, platform and market, under your team's control.
Can each client have its own rules?: Yes. Skills are reusable instructions organized by client: naming conventions, campaign structures, QA checklists, reporting formats and approval rules, applied whenever the situation appears.
Does Concord replace our traders?: No. Traders keep the plan, the judgment and the client. Concord takes the manual execution work, and significant campaign actions require approval by an authorized user.
Can Concord take on campaign setup that is done offshore today?: Concord takes on the repetitive execution work wherever it is done today: building campaigns from the media plan, checking them against the plan and your rules, monitoring and reporting. Campaign setup takes under 30 minutes from media plan to live campaigns, versus 2+ hours by hand, a Concord estimate from platform usage. Your traders keep the plan, the judgment and the approval.
Which platforms does Concord work with?: Concord is connected to Meta (Facebook and Instagram), TikTok, Snapchat, Google Ads, YouTube, DV360 and Amazon, which is in beta.