Integrations · Google Ads
Google Ads and YouTube campaigns, built from your media plan
Concord builds Search, Performance Max, Demand Gen, App and YouTube video campaigns on Google Ads from your media plan, through its own integration with Google. It sets bidding, budgets, keywords and targeting, checks every setting, and nothing delivers until your team enables it.
Search, Performance Max, Demand Gen, App and YouTube video campaigns · Concord is a Google Partner
What Concord does on Google Ads
- Create and update campaigns and ad groups, and create ads
- Set the bidding strategy and budget at creation
- Manage keywords on ad groups, and attach existing shared negative keyword lists
- Add sitelinks, callouts and structured snippets
- Set location, language, ad schedule, device and negative keyword targeting
- Resolve YouTube channels by name, for targeting and exclusions
- Create custom segments from keywords, URLs or apps
- Create website and offline-import conversion actions, and attach conversion goals to campaigns
- Pull performance reports, including video views, view-through rate and CPV
From media plan to live Google Ads campaign
- Attach the media plan, in any format: a spreadsheet, a brief or a deck. Concord reads a workbook sheet by sheet, so a plan spread across several tabs is usable as it is.
- Concord builds the structure Google Ads expects: campaign, then ad group, then ad. Structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Concord shows the platform actions it prepared. Significant campaign actions require approval by an authorized user.
- The approved operations go to Google Ads through Concord's own integration. AI models never interact directly with the platforms.
Campaign types
| Type | Status |
|---|---|
| Search | Supported: responsive search ads and dynamic search ads |
| Performance Max | Supported, built from asset groups. Retail (Merchant Center) Performance Max is not |
| Demand Gen | Supported for video ads, which also run on YouTube |
| Video (YouTube) | Supported: efficient reach, non-skippable reach and video views |
| App | Supported: installs, engagement and pre-registration |
Created paused
Every campaign, ad group and ad Concord creates on Google Ads lands paused, except app ads, which Google creates enabled under a paused campaign. Nothing delivers until you enable it. A manager account (MCC) is expanded, so each client account under it can be put in scope on its own.
What stays in Google Ads
Connectivity is not every feature. These are done in the platform's own interface:
- Display, Shopping, Smart and Local Services campaigns
- Portfolio (shared) bidding strategies
- Creating or editing shared negative keyword lists: Concord attaches existing ones
- Editing or deleting an audience, or targeting a combined audience
Questions
Can Concord build Google Ads campaigns from a media plan?
Yes. Attach the media plan and Concord builds the Search, Performance Max, Demand Gen, App or YouTube video campaigns it describes, with their ad groups, ads, keywords, bidding and budgets. Significant campaign actions require approval by an authorized user.
Does Concord run YouTube campaigns?
Yes, two ways: YouTube video campaigns and Demand Gen on Google Ads, and YouTube line items on DV360.
Does Concord work with Google Ads manager accounts?
Yes. A manager account (MCC) is expanded, so each client account under it appears on its own and can be put in scope individually.
Is Concord a Google partner?
Yes. Concord is a Google Partner.