Automations & Reporting
The recurring work, running on schedule
Pacing checks, delivery diagnostics, budget reallocations, weekly reports: Automations run them continuously, and dashboards show the result the way you asked for it. Validation and control remain human.
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Automations
Run tasks on a schedule, or whenever you need them.
Weekly performance report
Pull last week's delivery for every live IKEA campaign, compare to plan, and write the weekly report in the client format.
Daily budget check
Check spend pacing on every live campaign. Flag anything more than 10% off pace with a suggested budget change.
Pacing guardrails — DV360
For Nike insertion orders on DV360, prepare a budget reallocation whenever a line item is under-delivering two days in a row.
Creative rotation QA
List creatives with CTR below the campaign average for two weeks and propose which to pause.
End-of-flight recap
On the last day of a flight, summarise delivery, spend and top creatives for the account team.
Monthly pacing review
Review month-to-date spend against the quarterly plan and prepare reallocations across platforms.
Let Concord run the recurring work
An automation runs a prompt on a schedule and emails you the result.
Use this →Or write one from scratch →
Always on
Runs on schedule, reports back
Schedule the operations your team repeats, daily, weekly or on your own cadence. Each run uses the same Skills, permissions and validation as interactive work, and leaves a visible result: what was checked, proposed, executed, and what waits for review.
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← All automations
Weekly performance report
Schedule
Last runs
Optimization
Budget moves where it performs, once you approve
A pacing check finds the insertion order that under-delivers and the one about to run out, and prepares the reallocation between them. Deterministic analysis does the maths; nothing moves until someone on your team submits it.
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Reporting
Reporting in context
Ask for a report the way you ask for anything else. Concord pulls the data from the connected platforms and explains the result in clear language, next to the changes that produced it. No exports, no separate tool.
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How did the IKEA Spring campaigns perform last week?
Pulling Display & Video 360 report...
Analyzing report data...
Building chart...
Dashboards
Dashboards, on demand
Describe the page you need. Concord pulls the data, saves each widget as it goes, and opens the dashboard beside the conversation.
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Start a conversation or create a new campaign...
Built in the conversation
Name the metrics, the breakdowns and the platforms. Concord saves the dashboard, then fills it widget by widget while you watch.
Refreshed on its own schedule
Every widget reruns on its own: each morning at 7:00 by default, as often as every hour if you ask. The page says when its data was created.
Personal or shared
Keep a dashboard to yourself or share it with the workspace, then send its link. Change it later by asking in the same chat.
Dashboards
Every widget answers questions
Point at a chart for the exact figure. Select any number or label to ask about it: explain it, find what drives it, compare it with the last period. Turn on Edit to move, resize or remove widgets yourself.
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Samsung Galaxy launch
SharedCross-platform delivery for the Galaxy S26 launch, refreshed every morning.
Daily impressions by platform
Last 7 days, in millions
Spend by platform
Pacing by campaign
Spend against flight budget · marker = expected today
Delivery by campaign
| Campaign | Impressions | CPM | VCR |
|---|---|---|---|
 S26_TikTok_Reach | 4.4M | €4.18 | 68.2% |
 S26_Meta_Video | 3.2M | €5.28 | 74.9% |
 S26_Snap_Sponsored | 2.2M | €5.87 | 70.6% |
Reporting shows. Memory learns.
Reporting keeps performance and history visible. Advertising Memory turns that same activity into context for future execution.
Questions
Questions about automations and reporting
What can Concord automate?
- The recurring media work: pacing checks, delivery diagnostics, budget reallocations, weekly reports and dashboards. Automations run on a schedule, or whenever you need them.
Can AI automate my paid social campaigns?
- Yes. On Meta (Facebook and Instagram), TikTok and Snapchat, Concord builds campaigns from your brief or media plan, then runs the recurring work on schedule: pacing checks, budget reallocations and reports. AI interprets the request; Concord's tools check and execute it. Significant campaign actions require approval by an authorized user.
Does an automation change budgets without approval?
- No. An automation can prepare a budget reallocation, but significant campaign actions require approval by an authorized user. Budget changes are among them.
How are dashboards built?
- By asking. Describe the page you need: Concord pulls the data, saves each widget as it goes, and opens the dashboard beside the conversation. Each widget refreshes on its own schedule.
Where does the reporting data come from?
- Reports and dashboards are built on demand from live platform data, across the platforms Concord is connected to.
Pacing checks, budget reallocations, weekly reports, dashboards.