Integrations
The advertising platforms Concord builds your campaigns on
Concord turns media plans into live campaigns on Meta (Facebook and Instagram), TikTok, Snapchat, Google Ads, YouTube and DV360, through its own integration with each platform. Amazon Ads is in beta.
Meta AdsFacebook, Instagram, Messenger and Audience NetworkCampaign → Ad set → Ad
TikTok AdsCampaigns, audiences and creatives on TikTokCampaign → Ad group → Ad
Snapchat AdsFull-screen formats, Lens and Collection on SnapchatCampaign → Ad squad → Ad
Google AdsSearch, Performance Max, Demand Gen, App and YouTube video campaignsCampaign → Ad group → Ad
DV360Display & Video 360: display, video, audio, YouTube and Demand GenCampaign → Insertion order → Line item
One plan, each platform's own objects
Concord uses each platform's own object names when it works on that platform. What differs is the number of tiers between the campaign and the ad.
| Campaign | Targeting tier | Ad | |
|---|---|---|---|
| Meta Ads | Campaign | Ad set | Ad |
| TikTok Ads | Campaign | Ad group | Ad |
| Snapchat Ads | Campaign | Ad squad | Ad and creative |
| Google Ads | Campaign | Ad group (asset group on Performance Max) | Ad |
| DV360 | Campaign | Insertion order, then line item | Creative |
What every integration shares
- Built from your plan: structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Significant campaign actions require approval by an authorized user.
- AI models never interact directly with the platforms.
- Each person connects the accounts they are authorized to access, and an admin decides which ones the workspace uses.
Questions
Which advertising platforms does Concord work with?
Concord is connected to Meta (Facebook and Instagram), Google Ads, YouTube, DV360, TikTok, Snapchat and Amazon, which is in beta.
Can one media plan become campaigns on several platforms?
Yes. Concord reads the plan once and builds each platform's own objects from it: campaigns and ad sets on Meta, ad groups on TikTok and Google Ads, ad squads on Snapchat, insertion orders and line items on DV360. The same checks and approvals apply on every platform.
Where can the media plan come from?
A file attached to the conversation, such as an Excel workbook, a PDF brief or a deck, or the tools your team already works in, such as Google Sheets, Monday or Notion, once connected.
Does an integration cover every feature of the platform?
No. Platform connectivity is not every feature. Each integration page lists what Concord builds and what stays in the platform's own interface.
Is Concord an official partner of these platforms?
Concord is a Meta Tech Provider, a Google Partner, a Snap Partner, a TikTok Marketing Partner and an Amazon Ads Verified Partner.
Every connector, platform by platform, in the Concord documentation.