For advertisers
Own how your media operates, without operating everything yourself
Strategy is centralized. Execution is fragmented across agencies, markets, teams and platforms. You own the operating model. Concord makes it executable.
Ownership
Your rules, written down once and owned by you
Naming, campaign structures, brand safety, budget rules, approval steps, market specifics. Today they live in documents, inboxes and people's heads. In Concord they are written down once, belong to you, and are applied every time work is done for your brand.
Names follow your taxonomy, written into a Skill or read from the tool where your team keeps it. Never written your standards down? Concord drafts them from an analysis of your own ad accounts, for you to approve.
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← L'Oréal Paris
L'Oréal Paris brand rules
Folder
Keep this skill with the rest of the advertiser or platform it belongs to. Concord reads the folder before the skills inside it.
L'Oréal ParisDSPs
Instructions
- 1.Every campaign follows Loreal_Market_Product_Objective_Quarter.
- 2.Never run on news, politics or user-generated video inventory.
- 3.Frequency cap: 4 per week on video, 6 per week on display.
- 4.Any budget change above 10% of the flight waits for Ana or Jonas.
- 5.Weekly report every Monday, delivery vs plan per market.
Orchestration
One way of working, across every agency and market
Your agencies, internal teams and local markets keep their expertise and their role. They all work from the same rules, with the access you grant them, and every change is checked against your standards before it reaches a platform.
One workspace shared across markets, or a separate one per brand, team or country. Your call.
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Your media operating model shouldn't reset every time you change agencies.
Your rules and your campaign history stay with you when a partner changes, a team member leaves or a market opens.
Governance and visibility
See what was actually done, everywhere
Your approval steps apply to every change, whoever prepares it. One record shows what was launched, changed and approved, by which agency or team, in every market. You no longer have to ask whether your standards were followed: you can see it.
Shared Chats
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History
Recap of the action groups submitted to the platforms for Northlane Media.
| Advertiser | Campaign | User | Created | Updated | Submitted | ||
|---|---|---|---|---|---|---|---|
|  L'Oréal Paris | Loreal_US_MidnightCream_AdRecall_Q4 |  Ana Duarte | 13 | 0 | 26 Sep, 16:40 | |
| L'Oréal Paris | Loreal_US_MidnightCream_Reach_Q4 | Ana Duarte | 7 | 0 | 26 Sep, 16:40 | |
| L'Oréal Paris | Loreal_US_MidnightCream_Traffic_Q4 | Ana Duarte | 14 | 0 | 26 Sep, 16:41 | |
| L'Oréal Paris | Loreal_FR_Revitalift_Q4_YouTube |  Jonas Meier | 0 | 4 | 2 Oct, 09:15 | |
| L'Oréal Paris | Loreal_CA_MidnightCream_AdRecall_Q4 | Camille Laurent | 9 | 0 | 6 Oct, 11:02 | |
 | L'Oréal Paris | Loreal_UK_Glow_Q4_Spark | Jonas Meier | 0 | 2 | 7 Oct, 17:28 |
Effectiveness
Built right, watched daily, learned for the next one
Compliance, coverage and learnings, measured on live campaigns. Performance at least on par with campaigns built by hand.
Setup · Compliance
100%
of names built to your taxonomy, no errors identified
350,000+ parameters checked against your plan and rules before launch
Optimization · Opportunities
12×
more optimization opportunities identified than a trader
Real-time alerts with the change ready to approve: 91% acted on within the hour
Learnings · Knowledge
10×
more campaigns turned into learnings for the next ones
100% of campaigns documented, history included; a team writes up 1 in 10
Source: Concord platform data, September 2026; the multiples are Concord estimates
What you own
What stays yours
Your rules
Written once, applied by everyone who runs your media
One way of working
The same standards across agencies, teams and markets
Your approvals
Nothing important goes live without the right sign-off
Your knowledge
Campaign history that survives any change of partner
Questions
Questions advertisers ask
What does Concord do for an advertiser?
- It makes your media operating model executable. You own the rules, standards and knowledge; Concord applies them in execution across agencies, markets, teams and platforms.
What happens to our rules when we change agencies?
- They stay with you. Your rules and your campaign history stay with you when a partner changes, a team member leaves or a market opens.
Beyond saving time, what does Concord improve?
- Execution itself. Every name is built to your taxonomy, with no errors identified, and more than 350,000 parameters are checked against your plan and rules before launch. Every line is reviewed every day: Concord identifies about 12 times more optimization opportunities than a trader, and 91% of its recommendations are acted on within the hour. Every campaign is documented, history included, so about 10 times more campaigns become learnings for the next ones. Performance stays at least on par with campaigns built by hand. Concord platform data, September 2026; the multiples are Concord estimates.
Do our agencies keep execution?
- Yes. Your agencies stay in charge of execution, with agents that apply your standards and learnings in every market. Internal teams, agencies and markets work within the same framework, with the same rules, permissions and approvals.
Can we see what was actually done?
- Yes. The audit history can record the original request, the user, the proposed action, Concord's checks, the approval, the operation sent to the platform and its response.
You own the operating model. Concord makes it executable.