For advertisers
Keep control of media execution, whoever runs it
Whether campaigns are run by your internal team, an agency, or multiple partners, Concord turns your standards, approvals, and account knowledge into a durable execution layer across advertising platforms.
Your standards
Your media playbook, applied at execution
Your operating rules should not live in briefs, shared documents, or the habits of whoever runs the account this year. Concord encodes them: naming conventions, campaign structures, QA checklists, brand-safety rules, budget rules, audience requirements, approval policies, reporting formats, brand and market specifics.
These rules are not stored as documentation. They are loaded into the relevant context when campaigns and Platform Actions are prepared, and deterministic validation and approvals apply before execution.
Skills
Named rules Concord loads when they become relevant.
Your advertising memory should outlast any agency, team, or platform.
Operating knowledge should not disappear when an agency changes, a team member leaves, a partner is appointed, a market opens, or a platform is added.
Advertising Memory
One memory, across every agency and platform
Skills keep your explicit rules: playbooks, naming, approval requirements, reporting preferences, platform habits. Advertising Memory keeps your account's history: campaign structures, changes, context, and execution patterns where available.
Advertiser-controlled, advertiser-specific, and persistent across operating relationships. Execution can move between internal and external teams without losing the context.
Skills
Named rules Concord loads when they become relevant.
What Concord knows about this account
Working with partners
Give every partner freedom to execute inside your standards
Agencies keep their expertise and their operating role. When they prepare work in Concord, your advertiser-specific instructions, scoped access, and approval policies are already in context. Validation runs before anything reaches a platform.
Governed autonomy, not surveillance: partners move quickly without you re-explaining or manually checking every convention.
Launch the IKEA spring campaign from the media plan. Same structure as last quarter, DV360 + Meta + TikTok.
Parsed media plan: 3 insertion orders, 12 line items
Applied 4 Skills: naming convention, QA checklist, brand safety
Prepared campaign structure in Display & Video 360
The campaign structure is prepared in Display & Video 360: 3 insertion orders and 12 line items, following your Q1 structure. Naming convention and QA checks passed. The platform actions are waiting for your review.
Start a conversation or create a new campaign...
Continuity
Change partners without starting from zero
When a new agency, team, or market is onboarded, the operating model is already there. Context transfers faster, with less repeated explanation.
Operating rules
Playbooks and conventions stay encoded and active
Approvals
Your policies apply from day one
Historical context
Account history stays available to the next operator
Reporting expectations
Formats and cadences carry over
Visibility
One view of what was run, changed, and approved
Platform actions, validation, approvals, changes sent to platforms, platform responses, and campaign history, across every operator. Who initiated and who approved, where available.
History
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_Awareness
Camille17 Jul, 14:49
NikeNike_AirMax_Summer_Video
Jonas17 Jul, 10:02
L'Oréal ParisLoreal_Glow_Q3_YouTube
Ana16 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille16 Jul, 09:26
SamsungSamsung_Galaxy_Launch_ReachJonas15 Jul, 13:04IKEAIKEA_Spring_Social_ProspectingAna15 Jul, 12:53Deployment
Use Concord directly, or behind your internal systems
Work in the Concord workspace, or connect planning systems and internal workflows to the same execution infrastructure through API or MCP. The same rules, permissions, validation, and approvals apply.
Your standards, your approvals, your history, whoever executes.