Trust & Governance
AI governance and data protection, built into execution
Concord combines AI interpretation with deterministic infrastructure, human oversight, and scoped access to client data. This page explains how the system is governed.
Architecture
AI interprets. Concord validates and executes.
Users write instructions in natural language. Agents interpret the request and its context. AI models never interact directly with advertising platforms.
Models and agents
Interpret requests · Prepare structured actions · Explain results
Concord execution layer
PermissionsAdvertiser rulesParametersFormatsQuotasPlatform limitsSecurity controls
Advertising platforms
Direct API integrations only
Structured actions pass through the execution layer. Only operations that pass every check reach a connected platform.
Human oversight
Human approval by design
Significant campaign actions require approval by an authorized user: campaign creation or launch, budget changes, targeting or audience changes, creative changes, and other significant changes to configuration, delivery, or campaign status.
Prepared
The action is prepared as a structured, reviewable operation with its full parameters.
Reviewed
An authorized user examines what will change, where, and why.
Modified, approved, or rejected
The reviewer can adjust the action, approve it, or reject it.
Executed
Only then is the operation sent to the advertising platform, through the execution layer.
Data protection
Your data stays yours
Client data is never used to train models. It is not shared between clients. These are properties of the architecture, not promises in a policy.
No model training
Client data is never used to train, improve, or fine-tune any model
Client isolation
Client data is never shared between clients or used to answer another workspace
Data minimisation
Models and agents access only the context required for the request
Rights enforced outside models
Access rights are applied by the infrastructure, not by the model
Scoped memory
Rules and history are loaded only in the relevant scope
GDPR compliant
Minimisation, isolation, and scoped access, by design
Model providers
Governed model providers
Concord may use several model providers and selects them according to the request and the applicable requirements. No provider trains on client data.
Every provider relationship is evaluated against the same criteria:
- Confidentiality
- Contractual ban on training with client data
- Security of transfers
- Retention conditions
- Processing locations
- Contractual commitments
- Security and data-residency requirements
Traceability
Every action is traceable
The audit history can record the original request, the user, the proposed action and its parameters, Concord's checks, the approval, modification or rejection, the operation sent to the platform, the platform's response, and the date and time of each stage.
History
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_Awareness
Camille Laurent24017 Jul, 14:49
NikeNike_AirMax_Summer_Video
Jonas Meier0817 Jul, 10:02
L'Oréal ParisLoreal_Glow_Q3_YouTube
Ana Duarte13016 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille Laurent0116 Jul, 09:26
SamsungSamsung_Galaxy_Launch_ReachJonas Meier29015 Jul, 13:04IKEAIKEA_Spring_Social_ProspectingAna Duarte2015 Jul, 12:53Technology relationships
Connected platforms and official partnerships
Two different proofs: the platforms Concord operates through direct integrations, and the official statuses granted by the platforms themselves.
Connected advertising platforms
Operated through purpose-built tools and direct API integrations.
Official technology partnerships
Concord is recognized by the advertising platforms it builds on.
Meta Tech Certified Provider
Google Tech Partner
Request the complete governance documentation, or talk to the team.