Advertising Memory
Every instruction becomes reusable. Every campaign becomes memory.
Concord has two complementary layers. Skills capture explicit operating instructions. Advertising Memory turns historical campaign activity into account-specific intelligence. Together, they give the agent both the playbook and the experience required to execute future campaigns.
Two layers, two different problems
Skills remember how your team wants to work. Advertising Memory learns from how your campaigns have actually worked.
Skills
Turn the way your team buys media into reusable instructions
The explicit, user-controlled layer. Written or approved once, saved as a named Skill, applied whenever the relevant situation appears.
Skills
Named rules Concord loads when they become relevant.
Advertising Memory
Your campaign history becomes intelligence for the next campaign
Built automatically when an advertising account is synchronized. Concord does not approach every new campaign as a blank slate.
What Concord knows about this account
Skills
Reusable instructions for how you buy media
A Skill can encode a naming convention, campaign structure, QA checklist, reporting format, platform habit, approval rule, or advertiser-specific playbook. Written in plain language, like an instruction to a teammate.
The rule becomes explicit rather than inferred silently: readable and editable by the team, scoped to the workspace or selected brands, easy to disable or update, governed by the organization.
Pre-launch QA checklist
Last update 5 days ago · All brands
How Skills work
Create or accept
A user creates a Skill directly or accepts one proposed by Concord after a recurring preference is identified.
Written in plain language
Like an instruction to a teammate: follow this naming, ask before reallocating budget, run the launch QA checklist.
Scoped
The user chooses its scope: the entire workspace or selected brands.
Loaded when relevant
Concord loads only the Skills relevant to the active brand, platform, workflow, and request.
Governed
An edit or deactivation applies to the next relevant interaction.
Advertising Memory
Historical campaign intelligence
When the connected platform permits it, Concord can retrieve up to three years of campaign history: structures, targeting, bidding, budgets, pacing, naming, modifications and when they happened, delivery and performance before and after those changes, and recurring patterns across brands, teams, and platforms.
Not an archive. Historical campaign operations become usable context the agent draws on when preparing, validating, and executing future campaigns.
IKEA_FR_Spring_Display_AwarenessLiveMar 1 → May 31€160KIKEA_FR_Spring_YouTube_InspirationLiveMar 1 → May 31€120K
IKEA_Spring_Social_ProspectingLiveMar 15 → May 31€90KNike_AirMax_Summer_VideoScheduledJun 1 → Jul 15€140K—
Samsung_Galaxy_Launch_ReachLiveJun 1 → Jul 15€75KLoreal_Glow_Q3_StoriesPausedJul 1 → Sep 30€60KMemory is context, not execution
Skills provide explicit instructions. The agent interprets intent and loads the relevant context. Purpose-built tools translate it into Platform Actions. The deterministic layer validates permissions, parameters, and rules. Approvals apply when required. Skills alone never make execution deterministic.
Continuity
Your advertising memory should outlast any agency, team, or platform.
Loaded when relevant
Memory enters context only for the active brand, platform, and workflow
Follows your permissions
Access rights are enforced outside the models
Never training data
One workspace's data never answers another, and never trains a model
Context, not execution
Validation and approvals stay deterministic
Your operating rules and your campaign history, built into every execution.