Integrations · TikTok Ads
TikTok campaigns, built from your media plan
Concord builds TikTok campaigns, ad groups and ads from your media plan, through its own integration with TikTok. It uploads the creatives, resolves targeting by name, checks every setting, and nothing delivers until your team enables it.
Campaigns, audiences and creatives on TikTok · Concord is a TikTok Marketing Partner
What Concord does on TikTok Ads
- Create campaigns, ad groups and ads, and read every advertiser, campaign, ad group and ad
- Update any campaign, ad group or ad field, including pause, resume and archive
- Upload creatives, and swap the video on an existing ad
- Create saved audiences, lookalike audiences and rule-based custom audiences
- Resolve interest, behaviour and hashtag targeting by name
- Target countries, provinces, cities, districts and DMAs, and postal codes in the US and Canada
- Create, update, pause and duplicate Smart+ campaigns
- Propose a dayparting schedule from an ad group's hour-by-hour delivery, for your review
- Run performance reports by date, hour, campaign, ad group, ad, age, gender, country, device OS and placement
From media plan to live TikTok Ads campaign
- Attach the media plan, in any format: a spreadsheet, a brief or a deck. Concord reads a workbook sheet by sheet, so a plan spread across several tabs is usable as it is.
- Concord builds the structure TikTok Ads expects: campaign, then ad group, then ad. Structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Concord shows the platform actions it prepared. Significant campaign actions require approval by an authorized user.
- The approved operations go to TikTok Ads through Concord's own integration. AI models never interact directly with the platforms.
Created disabled, paused rather than deleted
Every campaign, ad group and ad Concord creates on TikTok lands disabled: nothing delivers until it is enabled on each tier.
A delete on TikTok is permanent through the API. So when you say stop, archive or remove, Concord pauses. It deletes only when you ask for a hard delete explicitly, and confirms first.
Dark ads by default, Spark ads on request
Concord builds dark ads, an uploaded or library creative running under your identity, unless you name the exact organic post to boost. It never picks a post for you.
What stays in TikTok Ads Manager
Connectivity is not every feature. These are done in the platform's own interface:
- Reach & Frequency campaigns
- TikTok Shop catalogs and catalog-based formats
- Creating pixels or web events: build them in TikTok Events Manager, Concord discovers and applies them
- Creating instant pages or lead forms: build them in TikTok's editor, Concord references them
- Customer-file audiences: build them in TikTok Audience Manager
Questions
Can Concord build TikTok campaigns from a media plan?
Yes. Attach the media plan and Concord builds the TikTok campaigns, ad groups and ads it describes, uploads the creatives and resolves the targeting by name. Significant campaign actions require approval by an authorized user.
Will a campaign go live on TikTok as soon as Concord creates it?
No. Everything Concord creates on TikTok lands disabled, and nothing delivers until it is enabled on each tier.
Can Concord delete a TikTok campaign by mistake?
Concord pauses whenever you say stop, archive or remove, because a delete on TikTok cannot be undone through the API. It deletes only on an explicit request for a hard delete, and confirms first.
Is Concord a TikTok partner?
Yes. Concord is a TikTok Marketing Partner.