Platform
The execution layer above advertising platforms
A user or system provides an objective, brief, or operation. Concord applies context and rules, prepares the required actions, validates them, requests approval when needed, and executes through direct platform integrations.
Launch the IKEA spring campaign from the media plan. Same structure as last quarter, DV360 + Meta + TikTok.
Parsed media plan: 3 insertion orders, 12 line items
Applied 4 Skills: naming convention, QA checklist, brand safety
Prepared campaign structure in Display & Video 360
The campaign structure is prepared in Display & Video 360: 3 insertion orders and 12 line items, following your Q1 structure. Naming convention and QA checks passed. The platform actions are waiting for your review.
Start a conversation or create a new campaign...
Campaign execution
From media plans to Platform Actions
Concord parses briefs and media plans in any format to extract goals, budgets, audiences, and constraints. It prepares the full campaign structure as Platform Actions: every insertion order, line item, budget, and targeting setting.
Accurate naming, targeting, budgets, and tracking. No manual setup, no settings copied between interfaces.
IKEA · Spring Collection
6 platform actions
The less AI, the better
How the system works underneath
AI determines what should happen, deterministic systems ensure it happens correctly, and agents execute it. The complete path from intent to live campaign:
Intent
A brief, a media plan, an operation
Agent interpretation
The agent reads the request and its context
Skills & Advertising Memory
Your rules and account history, loaded when relevant
Purpose-built tool
Platform knowledge prepares the structured operation
Deterministic validation
Parameters, formats, rules, quotas
Permissions & approval
Human review for significant actions
Direct execution
Direct API integrations, no generic connectors
Monitoring & history
Delivery, results, audit trail
Execution architecture
Purpose-built tools, not generic connectors
The agent is not expected to learn media buying platforms at runtime. Concord builds the tools its agent needs to execute each operation correctly.
Purpose-built tools
Each tool contains the platform functions, required parameters, object hierarchies, business rules, and validation logic for the operation.
entityType:line_item
name:IKEA_FR_Spring_Display_Retargeting
budget:€40,000 · EVEN pacing
flight:Mar 1 → May 31
bidStrategy:Fixed CPM €3.10
Preparing structured operation…
Deterministic validation
Before execution, Concord verifies access rights, advertiser rules, required parameters, platform formats, quotas, and configured controls.
Naming convention (Skill)
Budget within media plan
Flight inside campaign dates
Targeting complete
Brand safety lists attached
Direct integrations
Validated operations run through deep, direct API integrations with each platform's full feature set, beyond generic MCP exposure.
Display & Video 3606 actionsQueued
Meta Ads3 actionsQueued
TikTok Ads2 actionsQueuedIntegrations
Built directly for every advertising platform
Each integration encodes platform-specific knowledge: required parameters, object hierarchies, expected formats, validation rules, quotas, limits, permissions, and API responses. Purpose-built execution tools, not generic connectors.
AI models never interact directly with these platforms. Structured actions pass through Concord's execution layer, which checks permissions, advertiser rules, formats, quotas, and limits before anything is sent.
Governance
Execution is automated. Validation and control remain human.
Permissions, advertiser rules, and approval thresholds define what runs directly and what waits for review. Significant actions such as launching a campaign, changing a budget, or modifying targeting can require explicit approval.
Every prepared and executed action is logged with its author, scope, and result.
History
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_Awareness
Camille Laurent24017 Jul, 14:49
NikeNike_AirMax_Summer_Video
Jonas Meier0817 Jul, 10:02
L'Oréal ParisLoreal_Glow_Q3_YouTube
Ana Duarte13016 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille Laurent0116 Jul, 09:26
SamsungSamsung_Galaxy_Launch_ReachJonas Meier29015 Jul, 13:04IKEAIKEA_Spring_Social_ProspectingAna Duarte2015 Jul, 12:53After launch
Monitoring, optimization, and history
Concord monitors pacing and performance, proposes adjustments, and executes them once approved. Everything that ran stays visible.
IKEA_FR_Spring_Display_AwarenessLiveMar 1 → May 31€160KIKEA_FR_Spring_YouTube_InspirationLiveMar 1 → May 31€120KIKEA_Spring_Social_ProspectingLiveMar 15 → May 31€90KNike_AirMax_Summer_VideoScheduledJun 1 → Jul 15€140K—Samsung_Galaxy_Launch_ReachLiveJun 1 → Jul 15€75KHistory
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_AwarenessCamille17 Jul, 14:49NikeNike_AirMax_Summer_VideoJonas17 Jul, 10:02L'Oréal ParisLoreal_Glow_Q3_YouTubeAna16 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille16 Jul, 09:26SamsungSamsung_Galaxy_Launch_ReachJonas15 Jul, 13:04Permissions & roles
Scoped by workspace, brand, and platform
Approval rules
Significant actions wait for human review
Audit history
Every action logged and traceable
SaaS & headless
Same engine, two ways to deploy
From media plans to live campaigns, governed end to end.