Concord raises $3M Seed Funding

Read the announcement

The agentic infrastructure for media buying

Media buying, without the manual work.

From brief to live campaign across every platform. Your team approves, Concord executes.

Northlane Media›IKEA Spring launch DV360
Launch the IKEA spring campaign from the media plan. Same structure as last quarter, DV360 + Meta + TikTok.
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Connected to the platforms your teams already use

Display & Video 360MetaTikTokYouTubeAmazon DSPGoogle AdsSnapchat

Our own integrations, not generic connectors: Concord sets every field a trader would.

Official platform partners

  • Meta Tech Provider
  • Google Partner
  • TikTok Marketing Partner
  • Snap Partner
  • Amazon Ads Verified Partner

Campaign execution

From media plans to live campaigns

Concord reads media plans in any format, takes the creatives, applies your rules and prepares the whole structure as platform actions, checked before anything goes live.

The real case: L'Oréal Paris Age Perfect Midnight Cream, from media plan V3 to 3 campaigns, 9 ad sets and 22 ads on Meta.

Northlane Media›Midnight Cream US launch
LOreal-Par…lan_V3.xlsx
loreal-par…am-meta.jpg
+2 more attachments
Build the Age Perfect Midnight Cream launch in Meta from this plan. The three creatives are attached.
Northlane Media›Skills

Skills

Organise the instructions Concord uses. Group them in folders by platform or topic.

Search skills...OrganiseNew folderNew skill

Folders

Skills

Campaign naming convention

Every campaign, insertion order and line item follows Client_Market_Season_Objective_Channel. Uppercase client code, no spaces, English words only.

2 days agodv360metatiktok
Pre-launch QA checklist

Before submitting a new campaign: names match the convention, flight dates match the media plan, budgets add up per line item, geo and language are set, brand safety exclusions are attached.

5 days ago
Brand safety exclusions

Apply the IKEA and Nike exclusion lists to every display and video line item. Never run on news or politics verticals for either brand.

1 week agodv360

Teach Concord how you work

Skills are reusable instructions Concord applies automatically. Start by letting Concord analyze one of your ad accounts.

Start analysis →Or write a skill by hand →

Advertising Memory

Every instruction becomes reusable. Every campaign becomes memory.

Skills capture the rules your team wants Concord to follow. Advertising Memory turns historical campaign activity into account-specific intelligence. Future campaigns should not start from zero.

How it works

From brief to live campaign, you stay in control

Concord does the setup work. You approve what matters before anything goes live.

  1. Your brief

    A media plan, email, or the agent's plan

    Your teamAgent
  2. Your rules

    Your conventions and past campaigns, applied every time

    Agent
  3. Built and checked

    Every setting double-checked against your plan and rules

    Agent + Concord toolsDeterministic systems
  4. Your approval

    You review what matters; nothing launches without you

    Your team
  5. Live and tracked

    Launched on each platform, then monitored and reported

    Agent + Concord toolsDeterministic systems

Client impact

More campaigns managed. More optimization opportunities found. Less manual work.

Measured on a live client account, across campaign setup, daily monitoring and reporting.

80%

Time saved on setup and trafficking

Structures, naming and QA prepared straight from the media plan

70%

Time saved on monitoring and reporting

Daily analysis and client-ready reporting, run continuously

+50%

Campaigns managed per trader

Same team, more accounts, same execution standards

100% of campaigns reviewed every day

A human trader has to choose where to spend the day. Concord does not.

Up to 10× more optimization opportunities identified

Pacing, budget allocation, underperforming creatives, audiences, placements, delivery anomalies

Built for the teams that run media at scale

  • Your traders brief Concord in plain language and it operates the campaigns, with every client's rules applied by default.

Northlane Media›IKEA Spring launch DV360
IKEA_Spring_Media_Plan.xlsxSpreadsheet · 48 KB
Launch the IKEA spring campaign from the media plan. Same structure as last quarter, DV360 + Meta + TikTok.
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Security and data protection, audited.

Your data never trains a model and is never shared between clients.

  • SOC 2TYPE IISOC 2 Type IICertified
  • GDPRGDPRCompliant
Explore Trust & Governance

Designed to remove operational waste. Less manual setup, faster time-to-live, fewer configuration errors.

Ready to scale execution without scaling your team?