Concord raises $3M Seed Funding

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Enterprise

Control at organizational scale

Deploy governed execution across teams, brands, and markets. Permissions, approval policies, scoped rules, and complete history keep every operation reviewable, whoever runs it.

Get in touchExplore Trust & Governance
Permissions & roles
Scoped by workspace and brand
Approval policies
Configurable review thresholds
Audit history
Complete, timestamped record
Deployment
SaaS and headless, same controls

Enterprise

One governed execution layer, every team, every market.

Governance

Total control over what runs

Configure who can operate what, which rules apply, and which actions require review.

Permissions and roles

Access scoped by workspace, brand, and platform. Teams only operate what they are authorized to.

Concord · Collaborators

Members

Invite and manage your team.

Invite
Camille Laurentcamille@northlane.mediaAdmin
Jonas Meierjonas@northlane.mediaTrader
Ana Duarteana@northlane.mediaTrader
sofia@northlane.mediaInvitation sent · Jul 25Viewer

Approval policies

Thresholds and rules define which actions run directly and which wait for explicit human review.

Concord · Media plan

IKEA · Spring Collection

6 platform actions

CREATEInsertion OrderIKEA_FR_Spring_Awareness_Display
└CREATELine ItemIKEA_FR_Spring_YouTube_Inspiration
└CREATELine ItemIKEA_FR_Spring_CTV_Prospecting
└CREATELine ItemIKEA_FR_Spring_Display_Retargeting
└UPDATELine ItemIKEA_FR_Spring_Display_Homeowners · budget €120,000 → €160,000
UPDATEInsertion OrderIKEA_FR_Always_On_Display · flight extended → Jun 30
Validated · naming convention, QA checklist, brand safetyCancelSubmit to DV360

Workspace separation

Brands, advertisers, and teams operate in cleanly separated scopes, with their own rules and memory.

Concord · Scope

Scope

Control which partners and ad accounts Concord can access.

Northlane EMEAPartner · DV360In scopeRemove
IKEA FranceAdvertiser · DV360In scopeRemove
Nike EMEAAdvertiser · DV360In scopeRemove
L'Oréal ParisAd account · MetaIn scopeRemove

Auditability

Every action, logged and traceable

Every prepared and executed action is recorded with its author, scope, timing, and result, whether it came from a trader, an automation, or an API call.

Reviews, audits, and client reporting stop depending on screenshots and platform change logs.

Concord · History

History

Recap of the action groups submitted to the platforms.

Export CSV
All platformsAll usersPick a date
AdvertiserMedia planUserCreatedUpdatedSubmitted
dv360IKEAIKEA_FR_Spring_Display_AwarenessCamille Laurent24017 Jul, 14:49
metaNikeNike_AirMax_Summer_VideoJonas Meier0817 Jul, 10:02
dv360L'Oréal ParisLoreal_Glow_Q3_YouTubeAna Duarte13016 Jul, 13:21
dv360IKEAIKEA_Always_On_DisplayCamille Laurent0116 Jul, 09:26
tiktokSamsungSamsung_Galaxy_Launch_ReachJonas Meier29015 Jul, 13:04
metaIKEAIKEA_Spring_Social_ProspectingAna Duarte2015 Jul, 12:53

Deployment

One engine for the whole organization

Teams work in the Concord workspace. Systems call the same engine through API or MCP. Both paths run through identical controls, so scaling usage never means loosening governance.

Explore Headless
Concord · Connectors

Your teams

Traders work in the Concord workspace

ConversationsMedia plansApprovals

Your systems

Triggers and agents call the same engine

API triggersaskConcord (MCP)Embedded workflows

Concord execution layer

PermissionsAdvertiser rulesValidationApprovalsAudit history
Direct platform integrations

Permissions & roles

Scoped by workspace, brand, and platform

Approval policies

Configurable review thresholds

Audit history

Complete, timestamped, exportable record

Scoped memory

Rules and history isolated per scope

Permissions, approvals, and auditability across the organization.

Deploy governed execution at scale

Get in touch