Integrations · Meta Ads
Facebook and Instagram campaigns, built from your media plan
Concord builds Meta campaigns, ad sets and ads for Facebook and Instagram from your media plan, through its own integration with Meta. It checks every setting against the plan and waits for your approval before anything goes live.
Facebook, Instagram, Messenger and Audience Network · Concord is a Meta Tech Provider
What Concord does on Meta Ads
- Create and update Facebook and Instagram campaigns, ad sets and ads
- Target locations, interests and behaviors, resolved by name, and reference existing audiences by ID
- Reallocate budgets and adjust bidding strategies
- Build Collection ads and the Instant Experience they open, from a product catalog searched in the conversation
- Create lead forms, attach them to lead ads, and fetch the leads submitted
- Duplicate a campaign, ad set or ad with Meta's own copy, creative and targeting intact
- Preview each ad as Meta renders it, placement by placement, with a link to share with a client
- Report on ad accounts, campaigns, ad sets and ads
From media plan to live Meta Ads campaign
- Attach the media plan, in any format: a spreadsheet, a brief or a deck. Concord reads a workbook sheet by sheet, so a plan spread across several tabs is usable as it is.
- Concord builds the structure Meta Ads expects: campaign, then ad set, then ad. Structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Concord shows the platform actions it prepared. Significant campaign actions require approval by an authorized user.
- The approved operations go to Meta Ads through Concord's own integration. AI models never interact directly with the platforms.
An example from a real plan
L'Oréal Paris Age Perfect Midnight Cream, in the United States: from media plan V3 to 3 campaigns, 9 ad sets and 22 ads on Meta, with the three creatives attached to the right ads as the plan rotates them. See it on the platform page.
What stays in Meta Ads Manager
Connectivity is not every feature. These are done in the platform's own interface:
- Creating custom or lookalike audiences: build them in Meta, Concord references them by ID
- A/B tests and dynamic creative optimization
- Moving an ad set or an ad to another campaign: Concord copies it instead
- Creating an ad account, or changing ad account or Page permissions
Questions
Can Concord build Facebook and Instagram ads from a media plan?
Yes. Attach the media plan and Concord builds the Meta campaigns, ad sets and ads it describes, for Facebook and Instagram. Structure, naming and settings come from your media plan and your Skills. Significant campaign actions require approval by an authorized user.
Does Concord publish Meta ads without approval?
No. Significant campaign actions require approval by an authorized user. AI models never interact directly with the platforms: Concord validates every operation before it reaches Meta.
Can Concord create custom or lookalike audiences on Meta?
Not on Meta. Build them in Meta Ads Manager, and Concord references them by ID, alongside the locations, interests and behaviors it resolves by name.
Is Concord a Meta partner?
Yes. Concord is a Meta Tech Provider.