Integrations · Snapchat Ads
Snapchat campaigns, built from your media plan
Concord builds Snapchat campaigns, ad squads, ads and creatives from your media plan, through its own integration with Snap. It checks each ad squad's targeting against the countries you target, forecasts reach before launch, and everything waits paused until your team activates it.
Full-screen formats, Lens and Collection on Snapchat · Concord is a Snap Partner
What Concord does on Snapchat Ads
- Create and read campaigns, ad squads, ads and creatives, and update any of them
- Apply geographic, demographic, device and interest targeting
- Discover and apply audience segments, pixels, apps, catalogs, lead forms and public profiles
- Get a reach forecast before launching
- Run performance reports: impressions, swipes, spend, video completions, screen time, unique reach and frequency, Lens metrics and core conversions
From media plan to live Snapchat Ads campaign
- Attach the media plan, in any format: a spreadsheet, a brief or a deck. Concord reads a workbook sheet by sheet, so a plan spread across several tabs is usable as it is.
- Concord builds the structure Snapchat Ads expects: campaign, then ad squad, then ad. Structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Concord shows the platform actions it prepared. Significant campaign actions require approval by an authorized user.
- The approved operations go to Snapchat Ads through Concord's own integration. AI models never interact directly with the platforms.
Formats
| Format | Status |
|---|---|
| Single image and video | Supported |
| Lens (AR) | Supported, once the lens is authored in Lens Studio and added in Snap Ads Manager |
| Collection | Supported: Concord creates the interaction zones and tiles |
| Lead generation | Supported: Concord attaches an existing form |
| App install | Supported |
| Sponsored Snaps | Supported for web view and app install creatives |
| Commercials | Supported with automatic placement, in the countries Snapchat allows |
| Dynamic Product Ads | Single-product only |
Targeting checked per country, before it is sent
A targeting value valid in one country can be refused in another. Concord resolves your targeting against the countries you actually target, drops what is not available in all of them and tells you what it dropped. Every ad squad is pre-flighted before submission, so an invalid value is refused rather than left in a broken state.
Everything Concord creates on Snapchat is paused, on every tier. Activation is a separate step.
What stays in Snap Ads Manager
Connectivity is not every feature. These are done in the platform's own interface:
- Story Ads: author them in Snap Ads Manager, Concord can attach the synced creative
- Creating audience segments or pixels: build them in Snap Ads Manager, Concord discovers and applies them
- Creating or editing lead forms, and retrieving submitted leads
- Creating or editing catalogs, product feeds and product sets
Questions
Can Concord build Snapchat campaigns from a media plan?
Yes. Attach the media plan and Concord builds the Snapchat campaigns, ad squads, ads and creatives it describes. Significant campaign actions require approval by an authorized user.
Can I see Snapchat's reach estimate before launching?
Yes. Concord gets an on-demand reach forecast from Snapchat for the ad account and targeting you propose, before anything is launched.
Which Snapchat formats does Concord support?
Single image and video, Lens, Collection, lead generation, app install, Sponsored Snaps, Commercials with automatic placement, and single-product Dynamic Product Ads. Story Ads are authored in Snap Ads Manager.
Is Concord a Snap partner?
Yes. Concord is a Snap Partner.