Integrations · DV360
DV360 campaigns, built from your media plan
Concord builds Display & Video 360 campaigns, insertion orders and line items from your media plan, across display, video, audio, YouTube and Demand Gen, through its own integration with DV360. It checks every setting against the plan and waits for your approval before anything goes live.
Display & Video 360: display, video, audio, YouTube and Demand Gen
What Concord does on DV360
- Create and update campaigns, insertion orders and line items: display, video, audio, YouTube and Demand Gen
- Set targeting at line item level, or at ad group level for YouTube and Demand Gen
- Resolve locations and YouTube channels by name, and apply the first- and third-party audiences you name
- Create and update custom affinity and intent lists
- Reallocate budgets, and adjust pacing and bid strategies
- Run performance reports, including conversions by Floodlight activity
From media plan to live DV360 campaign
- Attach the media plan, in any format: a spreadsheet, a brief or a deck. Concord reads a workbook sheet by sheet, so a plan spread across several tabs is usable as it is.
- Concord builds the structure DV360 expects: campaign, then insertion order, then line item. Structure, naming and settings come from your media plan and your Skills.
- Every parameter runs through 1,000+ checks before anything is sent.
- Concord shows the platform actions it prepared. Significant campaign actions require approval by an authorized user.
- The approved operations go to DV360 through Concord's own integration. AI models never interact directly with the platforms.
DV360's own rules, checked before anything is sent
The checks include the platform's own rules, applied in Concord rather than discovered in DV360. Flight Ahead and Even pacing, for example, are blocked on an Unlimited budget.
What stays in the DV360 interface
Connectivity is not every feature. These are done in the platform's own interface:
- Uploading new creatives: upload them in the DV360 interface
- Programmatic Guaranteed deals and Video Sequence line items
- Creating a combined audience: Concord uses an existing one by ID
- Advertiser settings, creating an advertiser, and partner permissions
Questions
Can Concord traffic a media plan in DV360?
Yes. Attach the media plan and Concord builds the DV360 campaigns, insertion orders and line items it describes, with their targeting, budgets, pacing and bid strategies. Significant campaign actions require approval by an authorized user.
Which line item types does Concord build on DV360?
Display, video, audio, YouTube and Demand Gen. Programmatic Guaranteed and Video Sequence line items are not supported.
Is Concord a DSP?
No. Concord sits above the advertising platforms your team already uses, such as DV360, Meta and Google Ads, and executes campaigns in them through direct platform integrations.