Headless
One execution engine, two ways to deploy
Use Concord as the complete SaaS product, or embed its execution capabilities into your own stack. The same purpose-built tools, deterministic validation, approvals, and direct platform integrations, called by your systems.
Your side
Internal tools · Planning systems · Workflows · Agents · Concord workspace
Concord agentic execution layer
Purpose-built tools · Deterministic validation · Controls · Permissions · Limits · Approvals
Direct platform integrations
DV360 · Meta · TikTok · Amazon DSP · Google Ads · The Trade Desk
Interfaces
Call the same engine from anywhere
Every interface reaches the same execution infrastructure, with the same rules.
API
Wire your internal systems to Concord: a hit on your side fires a trigger, and Concord runs the task you defined — through the same agentic tools, rules, and approvals.
MCP
Your agents delegate the work with askConcord. They describe the outcome; Concord's agentic tools load your Skills, prepare the operations, validate, and execute.
Embedded workflows
Let recurring internal processes hand execution to Concord: from planning output to prepared, governed actions.
Interpretation is yours. Execution is Concord's.
Your applications and agents can interpret intent however they like. Media buying execution still requires domain-specific tools: platform knowledge, required parameters, object hierarchies, validation, quotas, and approvals. That is the layer Concord provides.
Governance
Same controls for every caller
Headless does not mean ungoverned. Permissions, advertiser rules, limits, and approval thresholds apply whether the request comes from a person in the workspace or a system through the API.
Every action lands in the same auditable history. Data sent through the API is treated exactly like data typed in the workspace: never used to train models, never shared between clients. Data handling, model-provider governance, and isolation are covered in Trust & Governance.
History
Recap of the action groups submitted to the platforms.
IKEAIKEA_FR_Spring_Display_Awareness
Camille Laurent24017 Jul, 14:49
NikeNike_AirMax_Summer_Video
Jonas Meier0817 Jul, 10:02
L'Oréal ParisLoreal_Glow_Q3_YouTube
Ana Duarte13016 Jul, 13:21IKEAIKEA_Always_On_DisplayCamille Laurent0116 Jul, 09:26
SamsungSamsung_Galaxy_Launch_ReachJonas Meier29015 Jul, 13:04Governed calls
Permissions and limits on every request
Approvals
Significant actions wait for review
Direct integrations
Deep platform APIs, not generic connectors
One history
Human and programmatic actions, one log
The same engine as the Concord workspace, called by your systems.